Web Survey Bibliography
Online surveys today are often perceived as dull, repetitive, and lacking in involvement and interactivity. Some have argued that market research is not, nor is it intended to be, a form of entertainment but is serious scientific inquiry. Others have looked, more pragmatically perhaps, at what the Internet has to offer and how these techniques might be applied to answer market research problems. The latter offers the greater potential. Market research techniques have evolved over decades to encompass the possibilities within the confines of the methodologies employed. The Internet allows researchers to, once again, “reAthink the question set,” and incorporate elements such as Adobe Flash, a multimedia platform for adding animation and interactivity. Its almost universal installation on PCs has opened up the opportunity to produce question and answer styles that, if nothing else, look engaging and offer a degree of interactivity beyond merely answering questions. Many companies providing programming and hosting services, as well as research institutes themselves, offer Flash toolkits to replace clumsy or timeAconsuming traditional questioning methods. Of the tools in the toolkit, sliders as replacements for scales were among the first to be developed. Yet they remain, at least according to anecdotal evidence, the least popular. This unpopularity probably stems from a lack of understanding of precisely how the slider is being perceived and used by the respondent along with very real concerns about loss of comparability with previous data which may have been collected via a completely different mode. As an industry, we are somewhat conservative and, in the case of scales, there is a feeling that “if it ain’t broke, don’t fix it.” This paper attempts to answer a number of questions about the “standard” 5Apoint Likert Scale and how a FlashAbased alternative might perform in terms of data collected, levels of engagement engendered, and satisfaction with the instrument on the part of the subject, that is the respondent.
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Web survey bibliography (4086)
- Is web interviewing a good alternative to telephone interviewing? Findings from the International Tobacco...; 2010; Nagelhout, G. E., Willemsen, M. C., Thompson, M. E., Fong, G. T., van den Putte, B., de Vries, H.
- Web-based macroseismic survey in Italy: method validation and results; 2010; Sbarra P., Tosi, P., De Rubeis, V.
- Examining the effects of website-induced flow in professional sporting team websites; 2010; O'Cass, A., Carlson, J.
- Research into questionnaire design - A summary of the literature; 2010; Lietz, P.
- FAQs for first-time clients of online qualitative; 2010; Langer, J.
- Are Internet access panels a lemon market?; 2010; Haynes, D.
- The Effects of Different Incentives on Data Quantity and Data Quality in Online Panels; 2010; Singh, R. K., Voggeser, B. J., Goeritz, A.
- Online polls burnish image - Daily tracking surveys are increasingly used by companies with dents on...; 2010; Bialik, C.
- Maximizing a stratified ABS frame for nation-wide mail recruitment of a probability-based online panel...; 2010; DiSogra, C., Hendarwan, E.
- Breakoff in Web Surveys of the German Longitudinal Election Study (GLES); 2010; Blumenstiel, J. E., Roßmann, J., Steinbrecher, M.
- The longitudinal effect of incentives on participation and data quality in online panels; 2010; Neumann, B. P., Goeritz, A.
- Questionnaire Design Guidelines for Establishment Surveys; 2010; Morrison, R. L., Dillman, D. A., Christian, L. M.
- A mixed-mode approach to data collection: combining web and paper questionnaires to examine nurses...; 2010; Guise, V., Chambers, M., Vaelimaeki, M., Makkonen, P.
- Comparison between web-based and paper versions of a self-administered anthropometric questionnaire; 2010; Touvier, M., Méjean, C., Kesse-Guyo, E., Malon, A., Castetbon, K., Hercberg, S., Pollet, C.
- Reaching young adult smokers through the Internet: Comparison of three recruitment mechanisms; 2010; Ramo, D. E., Hall, S. M., Prochaska, J. J.
- College Students' Response Rate to an Incentivized Combination of Postal and Web-Based Health Survey; 2010; Balajti I., Daragó, L., Ádány, R., Kósa, K.
- Using Questionnaire Design to Fight Nonresponse Bias in Web Surveys; 2010; Vicente, P., Reis, E.
- Randomized trial showed that an “embedded” survey strategy optimized authorization rates...; 2010; Murdoch, M., Pietila, D. M., Partin, M. R.
- Using virtual communities in tourism research; 2010; Illum, S. F., Ivanov, S. H., Liang, Y.
- Internet administration of self-report measures commonly used in research on social anxiety disorder...; 2010; Hedman, E., Ljótsson, B., Rück, C., Furmark, T., Carlbring, P., Lindefors, N., Andersson, G.
- Using the Delphi method to engage stakeholders: A comparison of two studies; 2010; Geist, M. R.
- Telephone and web-based pediatric day surgery questionnaires; 2010; Amari, E., Vandebeek, C., Montgomery, C. J., Skarsgard, E., Ansermino, J. M.
- The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers; 2010; Poynter, R.
- Does Visual Appeal Matter? Effects of Web Survey Aesthetics on Survey Quality; 2010; Mahon-Haft, T., Dillman, D. A.
- Internet surveys; 2010; Couper, M. P., Bosnjak, M.
- Differences in responses to Web and paper surveys among school professionals; 2010; Yetter, G., Capaccioli, K.
- Using the Internet to Survey Small Towns and Communities: Limitations and Possibilities in the Early...; 2010; Smyth, J. D., Dillman, D. A., Christian, L. M., O'Neill, A. C.
- Comparison of paper-and-pencil versus Web administration of the Youth Risk Behavior Survey (YRBS): Participation...; 2010; Denniston, M. M., Brener, N. D., Kann, L., Eaton, D. K., McManus, T., Kyle, T. M., Roberts, A. M., Flint...
- Instrument Development With Web Surveys and Multiple Imputations ; 2010; Chang, L. C., Frost, L. Z., Chao, S., Ree, M. J.
- Web-based versus paper-based data collection for the evaluation of teaching activity: empirical evidence...; 2010; Lalla, M., Ferrari, D.
- The Growth of Internet Research Methods and the Reluctant Sociologist; 2010; Farrell, D., Petersen, J. C.
- Factors affecting response rates of the web survey: A systematic review; 2010; Fan, W., Yan, Z.
- Online Travel Surveys and Response Patterns ; 2010; Pan, B.
- The big picture: what the decline of fixed line telephones will mean to mobile research; 2010; Windle, R.
- Capturing situations and context in mobile surveys. Reducing the recall and the out of context problem...; 2010; Tjostheim, I.
- The Future for Mobile Research: what will the landscape look like in two years time; 2010; Rolfe, G.
- Psychological aspects of interviewing by cellular telephone; 2010; Doering, N.
- Visual design in online surveys: Lessons for the mobile world; 2010; Couper, M. P.
- Improving the response rate and quality in Web-based surveys through the personalization and frequency...; 2010; Muñoz-Leiva, F., Sánchez-Fernández, J., Montoro-Ríos, F. J., Ibáñez-Zapata, J. A.
- What are participants doing while filling in an online questionnaire: A paradata collection tool and...; 2010; Stieger, S., Reips, U.-D.
- Mixed Research as a Tool for Developing Quantitative Instruments; 2009; Onwuegbuzie, A. J.; Bustamante, R. M.; A. A.Nelson, J. A.
- Slider Scales in Online Surveys; 2009; Cape, P. J.
- User’s Guide to the Advance Release of the 2008-2009 ANES Panel Study ; 2009; DeBell, M.; Krosnick, J. A.; Lupia, A.; Roberts, C.
- The denominator problem: Estimating MSM-specific incidence of sexually transmitted infections and prevalence...; 2009; Marcus, U., Schmidt, A. J., Kollan, C., Hamouda, O.
- Survey Research in the United States: Roots and Emergence 1890-1960 ; 2009; Converse, P. D.
- Practical Considerations in Raking Survey Data; 2009; Battaglia, M. P., Hoaglin, D.C, Franklin, P. D.
- Methods for oversampling rare subpopulations in social surveys; 2009; Kalton, G.
- Start of the LISS panel: Sample and recruitment of a probability-based Internet panel ; 2009; Scherpenzeel, A.
- Comparing response rates in e-mail and paper surveys: A meta-analysis; 2009; Shih, T.-H., Fan, X.
- Recycling and waste minimisation behaviours of the transient student population in Oxford: results of...; 2009; Robertson, S., Walkington, H.